We’re busy people. We have clinics to run, patients to see and business critical tasks to take care of. As the pandemic proved, social media is an integral tool in our marketing arsenal and one that demands our attention. It acts as the shop window to our businesses, and it’s often the first place prospective patients will find us. With Instagram desperately trying to compete with the likes of TikTok, and video content being more heavily prioritised in our customers’ feeds, what can we do as busy business people to make adapting to social media changes as manageable as possible?
Ultimately, our social media platforms give us an incredible opportunity to build trust with prospective patients, allowing them to get to know us before they even pick up the phone to book an appointment. The old marketing mantra of ‘The Seven Times Rule’, developed by marketing guru Dr Jeffrey Lant, states that…
