Creating and managing customer demand is a critical element of good marketing and, if carefully activated, it can help increase revenue and create opportunities for months in advance. With COVID-19 lockdowns affecting customer footfall and in-person appointments across many aesthetic clinics, effective waitlist strategies are a valuable tool which can help make up for the months of inactivity and ensure bookings are lined up for when you throw open your doors again.
In this article, I will outline how to use a waitlist marketing strategy to drive demand, keep customers engaged and even how to turn demand into a PR opportunity.
We all understand the principle of supply and demand, and when a commodity or service is restricted but demand is maintained we see an increased perception of value, exclusivity and sometimes a spike in cost, i.e. people are willing to pay more for a limited…
