Compliance surrounding advertising guidelines within the aesthetics industry could be better. This is partially due to a lack of awareness of the rules. Clinicians have an ethical and moral responsibility to safeguard the public concerning advertising in the industry and provide an honest yet educational narrative.
Advertising via social platforms is crucial for clinics’ success. An ever-growing quantity of new users, teamed with the continual growth of social media, has led to a significant increase in digital advertising.1 However, extreme care should be taken by clinicians, as advertising can easily influence vulnerable viewers. Pondering cosmetic intervention material on social media platforms, spending large amounts of time viewing such media and having negative self-views are all associated with an increased likelihood of undergoing cosmetic procedures in the future.2
Engaging with existing or prospective patients is critical to any clinic’s success. Advertising in aesthetics, especially on social media, provides an opportunity to highlight work and results…
