A recent study has shown that 90% of clinics are currently breaking the law by advertising botulinum toxin.1
While this might sound like a lot, it’s not something that particularly comes as a surprise. This is something that is observed regularly – clinics and businesses receiving sanctions by the Advertising Standards Authority (ASA) for illegally promoting botulinum toxin to the public.
The rules surrounding toxin promotion, as well as other prescription-only medicines (POMs), may be confusing to many. To help you make sense of the advertising rules and protect your business, we collated the current guidelines and spoke to the ASA to give some clarity on what you can – and can’t – do.
While you might have heard ‘ASA’ thrown around in conversation or seen it mentioned in news stories, you might not know exactly how the organisation works. Essentially, the ASA is the UK’s independent…
