Aesthetic distributor AestheticSource has announced that the topical designed to treat pigmentation, currently known as Cysteamine Cream, has rebranded to Cyspera.
The brand strategy comes after in-depth research by scientists and market analysis that found that Cyspera would resonate better with clients and patients to represent the benefits of the treatment of pigmentation, AestheticSource states. The name was created from a combination of the two words ‘cysteamine’ and ‘sperare’ with the latter meaning belief, patients and confidence in latin.
