Photographer Hannah McClune’s monthly tips on how to strengthen your business through branding
Do you ever recognise who posted a faceless image before seeing their name?
When we are scrolling through Instagram we often consciously, or unconsciously see a post that we recognise before our eyes travel down to notice the name of the account.
Consistency is key!
If you have had a web designer or brand expert spend time working with you on your branding, they will tell you it is important to ensure consistency comes across in everything your patients see.
Your photos are a key way to achieve this, from the type of photo you share, the way it is lit and styled, how it is edited, the colours and tones… all these elements combine to make the imagery you share consistent.
Be recognisable
If your photos are similar in style and are high quality, you’re helping your customers or patients recognise you. This cognitive process can begin to happen before they even spot your face, your logo or your clinic’s front door in a photo. This is relevant over all your platforms.
This includes your website, your social media, if you include a footer image on your email and any marketing collateral you may print.
Please do get in touch if you’d like some free tips on how you can achieve this too.
This column is written and supported by Hannah McClune, owner of brand photography company Visible by Hannah www.visiblebyhannah.com
