Aesthetic product manufacturer VIVACY Laboratories has released a new marketing campaign.
The company has collaborated with photo studio Harcourt Studio Paris, for its campaign named ‘V pour la Vie.’ The patient-focused campaign highlights the diversification of the brand through the launch of the new anti-ageing range and perfumes for both men and women, explains VIVACY.
VIVACY employees have taken on the role of official brand ambassadors, consisting of women and men of different ages (30-60 years old).
CEO of VIVACY, Michel
Cheron, commented, “It was important for VIVACY to go in the opposite direction
of the current codes, which are often too superficial. Singularity,
spontaneity, authenticity: they are cardinal values that meet the needs of our
female and male patients. Our team regularly uses our products, and have
experienced their effectiveness. Can you imagine better brand ambassadors?”