Business

Mobile-optimised Websites

Digital marketing consultant Adam Hampson divulges how to ensure the best user experience for patients viewing your mobile-optimised website, and why this is vital to your digital marketing strategy Moving

Read More »

Presenting Skills

Aesthetics talks to recognised public speakers and trainers within the specialty to learn their top tips for being a good presenter ‘Just picture the audience in their underwear’ is common

Read More »

The Last Word: Pathway into Aesthetics

Miss Mayoni Gooneratne highlights the growing trend for newly-qualified medical practitioners entering aesthetics, examining whether more industry support and mentoring is needed to ensure proper patient care. We know aesthetics

Read More »

Planning Patient Educational Events

Miss Sherina Balaratnam discusses how to plan and deliver successful in-clinic educational events Running an aesthetic clinic brings many challenges to medical practitioners. From practice management and staff training to

Read More »

Understanding Video Marketing

Digital marketing consultant Adam Hampson discusses why video is vital to your clinic’s digital marketing content and how it can positively impact search engine optimisation, social media engagement, and buying

Read More »

The Last Word

Dr Selena Langdon discusses her concerns with the regulation and marketing of body contouring treatments in the UK and what she believes needs to change to ensure patient safety. The

Read More »

The Last Word

Dr Paul Charlson argues that mole apps should never replace a full consultation or be used to change clinical diagnosis Melanoma is a deadly and increasingly common skin cancer. In

Read More »

Avoiding Burnout

Dr Kieren Bong explains what can cause stressrelated burnout, the signs to look out for and how to manage and prevent it Stress is everywhere. There are no maybes about

Read More »