In the last twenty years, body image in the media has changed focus from labelling ‘the perfect body shape’ as a slimline hourglass to accepting a wide variety of different body types such as the pear, hourglass, apple, ruler and inverted triangle. Inspirational for its time, personal care brand Dove led the forefront of awareness by promoting different shaped women under their ‘Real Beauty’ campaign back in 2004.1 It is widely accepted that adopting a regime of eating healthy and exercising is regarded as the most effective way to maintain your body sculpture. Yet, science says that following a strict diet cannot always eliminate stubborn fat. In fact, 98% of women express lower-self-esteem, confidence and happiness with increasing stubborn fat concerns.2
Body contouring technologies within the aesthetics specialty have addressed these concerns, by developing newer technologies, diversified to tackle a variety of body shapes. Traditional liposuction…
