In 2000, 13% of the world’s population was aged 65 and in 30 years this number is set to increase to 20%.1 Many of these people are in a good health, have a great lifestyle and want to look the same way as they feel; 10-15 years younger.1 These days we are also faced with differing patient requests; the millennials. A survey conducted by global pharmaceutical company Allergan stated that millennials are more likely to consider preventative injectable treatments than older cohorts. Arguably this is likely down to wanting to be ‘selfie ready’ and ‘Instagrammable’.2
So, in a world where we are faced with so many differing requests, how do you ensure that your treatments fulfil the needs of anyone who walks through your door? With so many new products, devices and services coming to market every year, it can be a minefield of knowing where to start. How do we make sure that a new treatment…
