You must be exhausted! Since restrictions lifted across parts of the country the pent-up demand, coupled with healthy bank balances through money left unspent on holidays, has seen the aesthetics specialty boom to unprecedented levels. This is great, right?
Like many things in life, it’s a bit like the curate’s egg – good in parts. In terms of generating positive cash flow, employment, and a general buzz in the industry it is, without doubt, great news. But life is a marathon, not a sprint. The latter covers ground quickly but burns up energy and is never sustainable. What the industry has lived through after the lockdown has been a sprint, and the phenomenon known as pandemic burnout is on the increase.1
The World Health Organization (WHO) recently published research to show the impact that excess working hours have on our morbidity and mortality. Working 55 hours or more a week was associated with a…
