Being an aesthetic practitioner can be extremely busy. You already have to spend hours on CPD-accreditation to stay on top of clinical developments, and attend conferences and events, as well as the usual clinic hours. Working on the business is an extra burden, and marketing and software can be particularly challenging.
Today, there are more than 9,000 pieces of marketing software, so even professional marketers don’t have time to understand the whole landscape.1 And yet, it’s a crucial discipline for building a healthy flow of customers. That’s why the marketing buzzword of 2022 is automation: ways to get those big marketing jobs done in less time, and even keeping the business moving while you’re asleep. In fact, 80% of automation users see their leads increase, directly improving profitability.2
In this article, we’ll look at the software and strategies even the smallest practice can put in place to unlock more sales with less effort.
