Succeeding in Customer Service

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In your opinion as a practitioner, at what point during a patient’s appointment do your duties stop? Though many may think it’s as soon as they put down the syringe, you are really providing care and earning your fees right up until the patient walks out the door (in addition to any follow-up contact, of course).
Let me explain with an example: I have a dear colleague who is incredibly skilled, with more anatomical knowledge than most in the industry. She impresses me every day with her mastery of aesthetics. Nevertheless, she was with me in-clinic one day and observed me walking my patient out to reception, chatting with her while my front desk staff checked her out and booked her review, and finally handing her a sample pot of face cream. The patient, who had been particularly nervous during her treatment, left feeling completely and utterly cared for. In that extra three minutes I…

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