Navigate the business landscape of aesthetics with our In Practice Business Features. Explore a diverse range of articles covering marketing, PR, practice management, finance, business compliance, patient consulting, and more. Our curated content is designed to equip practitioners and industry professionals with valuable insights, strategies, and practical tips for running a successful aesthetic practice.
Cosmetic surgery specialist lawyer Michael Saul argues why time-limited deals should be stopped in the aesthetic specialty The poor regulation of the non-invasive aesthetic specialty is an issue of great concern, and the question of using financial incentives to further encourage spending in this field brings with it its own
Dr Ravi Jain reflects on his journey into aesthetics and details his love for body sculpting There are not many areas of medical aesthetics that Dr Ravi Jain hasn’t had experience in. After initial training in gynaecological laparoscopic surgery at The Royal London, Barts and St Mary’s hospitals from 1995
Biomedical engineer and laser protection advisor (LPA) Rob Knowles explains why you need an LPA and how to make an appropriate selection A large and growing number of clinics in the UK now work with high power lasers or intense pulsed light (IPL) systems, and are required by law to
Dr Paul Charlson argues that mole apps should never replace a full consultation or be used to change clinical diagnosis Melanoma is a deadly and increasingly common skin cancer. In fact, in 2012, there were reports of more than 100,000 new cases of malignant melanoma.1 It is often curable if
Dr Kate Goldie shares her journey into aesthetics and discusses her passion for education and training It is uncommon to see a skateboarder, skateboard park developer and a snowboarding championship organiser written on the resumé of an aesthetic practitioner, but Dr Kate Goldie says she took the long way around
Dr Kieren Bong explains what can cause stressrelated burnout, the signs to look out for and how to manage and prevent it Stress is everywhere. There are no maybes about our chances of experiencing stress – and its capacity to leave us in a state of mental overload or burnout
Dracula Therapy trade mark owner Dr Daniel Sister and marketing director Jemma Patton discuss how and why aesthetic practitioners might consider trade marking a treatment, protocol or product for the aesthetics industry What is a trade mark? A trade mark is a type of intellectual property protection that helps safeguard
Skincare company brand education manager Sharon Cass outlines how practitioners can offer bespoke skincare advice to patients The skincare market and the aesthetics industry are increasingly saturated with both product offerings and service providers, particularly within the antiageing sector. This expands consumer choice but can make it harder for the
Aesthetic insurance and claims manager Naomi Di-Scala explains why aesthetic practitioners may find themselves under investigation and what to do in this situation Having spent years training in your profession, there is nothing more worrying than receiving a letter from your governing body advising you that your practice is being
Washington DC’s Dr Tina Alster is a true Renaissance woman in the field of laser dermatology. After two decades in private practice, she continues to break new ground. Wendy Lewis speaks to her about her journey into aestheticA pioneer in laser dermatology, Dr Tina Alster broke through the glass ceiling
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