Cosmetic surgery specialist lawyer Michael Saul argues why time-limited deals should be stopped in the aesthetic specialty
The poor regulation of the non-invasive aesthetic specialty is an issue of great concern, and the question of using financial incentives to further encourage spending in this field brings with it its own ethical and moral dilemmas. As someone who has acted for patients who have been an unfortunate recipient of unsatisfactory or negligent procedures, I know all too well that the combination of the two could be a dangerous concoction, both for the patient and to the industry at large. In addition, the Keogh report – a 2013 government-sanctioned, independent review of the regulation of cosmetic interventions – described the advertising of time-limited offers as hazardous, and called for tighter controls to ensure reliability of these kinds of adverts in order to provide the public with safer choices.1 For those currently working in private cosmetic healthcare, the temptation to compete…
