As a medical professional, you MUST be open and honest with patients – it’s in within our code of practice.1
‘Botox’ has become an everyday word, often used by the public incorrectly to describe any number of treatments and outcomes. However, many practitioners will be using brands of botulinum toxin other than Botox to treat lines and wrinkles, so how many are effectively communicating this to patients? And what are the repercussions if you don’t? In this article, we highlight the real case of a practitioner facing legal action as a result of not communicating the different types of toxin appropriately.
A 42-year-old patient who was feeling low about herself decided to look into ‘Botox’ treatment. She was wary, but felt reassured as several friends said they had undergone ‘Botox’ treatment. After some online research the patient saw that a local clinic mentioned ‘Botox’ on its website…
