Objective standards of beauty are observed across many cultures. Be it plump lips to certain ratios, symmetrical faces or a particular face shape. It has never been fully understood why some of these features are ‘standard attractive’, despite various hypotheses proposing evolutionary advantages and involving facial metrics, which attempt to explain this.1,2,3 High cheekbones are a facial trait that is universally valued in terms of attractiveness. When our subconscious is assessing one’s character, higher cheekbones have been shown to be considered more trustworthy than individuals with shallower cheekbones.1
In the field of aesthetics, as practitioners, we facilitate augmentation of the cheekbones. Various non-surgical techniques are available and utilised to achieve this aesthetic ideal. This article will explore what it is about the mid-face that people find facially attractive…
