Colour is one of the most important tools when it comes to developing your brand. It can illustrate personality, character, warmth, charm, tone and hidden depths that can unify your message visually. It can be present in photography, illustration, decoration, livery and signage, as well as printed and digital collateral. Understanding the powerful role colour can play in creating meaningful relationships with your audience is key in recognising how this non-verbal asset must be unlocked.
Wherever there is light, there is colour. On illumination, colour is everywhere, but our perception of colour and what colour means is unique to each and every one of us. Colour is non-verbal in that we do not need to hear or read anything in order to gain a level of understanding from it. Colour can connect us to first-hand, taught and imagined moments, and can trigger emotional connections with those…
