If you were asked to name the greatest asset of your business, you might point to your clinic building, a popular treatment or your talented team.
The truth is more prosaic. The most valuable asset you own is in a file on your computer, listing your existing patients and contacts and their email addresses. If that list is large enough, every appointment you need to fill up your clinic for the foreseeable future is hiding within it.
Your existing patients already know, like and trust you and have proven that they are willing to spend money with you. Getting them to come into your clinic just once or twice more a year is going to be much easier than attracting and converting brand new patients and email is the easiest way to reach them. Whilst your patients may use many different social media platforms, almost all of them will be on email. And while sales messages can feel intrusive on…
