Since Instagram’s launch as a photo-sharing app in October 2010 it has evolved, similarly to its other social media predecessors, beyond personal social sharing to include business marketing opportunities.1
The focus on images, captions and videos make it a great platform for aesthetic providers to showcase their procedures, treatments and products while building rapport and credibility.2
Understanding Instagram’s machine-learning algorithm while thoughtfully mapping out your ideal patient’s journey from follower to customer is key in strategically using the platform for growth.
Like most social media platforms, content on Instagram’s feed is populated for users based on its machine-learning algorithm. While many factors affect how a user will see content in their personal feed, Instagram’s overall rule is showing users more of what they want to see so that it keeps users on the platform…
