For many businesses, blogging seems to have been somewhat overlooked by the behemoth that is social media. As an aesthetic business owner, you (presumably) want to grow your business and hit milestones, as well as wanting to invest in your digital marketing in a smart way that delivers a return. People don’t realise it, but blogging can help get you there. Amongst all the hype of social media (and I say this as someone who spends a lot of time consulting on social media for global companies), it’s important to remember just how powerful blogging is and some of the reasons why it is so important. A study by HubSpot determined that websites which have a blog receive, on average, 67% more enquiries than websites without one.1 In this article I’ll explain exactly why and what blogging can deliver to you and your aesthetics business.
A blog is a regularly updated website or webpage, run by an individual or small group. Typically, a blog would be between 700 and 1,000 words and focus on one very specific topic or one particular…
