If you are trying to grow your aesthetic business, then it’s important to stand out from the crowd. You likely use various types of imagery in your marketing to achieve this such as photos and videos. But are you using illustrations? Incorporating illustrations in your marketing could improve your current or future patients’ response of a new treatment or provide learning material for patient education.
Throughout history, illustrations have been used as narrative images to tell stories. When the cave man wanted to share what he had for dinner he grabbed his stick and illustrated it. This simple method of storytelling has been used throughout the ages and has been integrated into our everyday lives in ways that you may not have noticed; yet has had a subliminal effect on our consumer experience.
Remember the animated Red Bull adverts from the early 2000s that featured loosely drawn characters with big noses who grew wings and flew away after drinking the product? Of course you do. The style…
