Every clinic wants to offer their patients the best treatments and having the latest, ‘must have’ devices can achieve this. However, it can also spell the end of profitability for the clinic.
With our patients demanding more perfect results, and jumping onto treatment fads and trends, the temptation to buy becomes strong. It’s also the reason that the aesthetics market is swamped with a mind-blowing choice of different machines and sometimes pushy salespeople trying to get their device into your clinic.
Unfortunately, as a business coach I’ve seen the painful effects of clinic owners overstretching themselves to pay for a treatment device that was never going to cover its costs. By not doing their sums, they have placed a noose around their business’s neck. But it need not be like that.
There are plenty of positive reasons for investing in a treatment machine. They enhance your offering, they improve the patient journey, and they can give you an edge over competitors. The right…
