Over the last decade, social media has become an integral part of people’s lives, which has not only allowed businesses to reach a wider audience through social media marketing, but it has also given us more access into the daily lives of celebrities.
Following celebrities on social media can increase the emotional connection with them, leading the public to feel as though they are a part of the celebrities’ lives and being influenced by their activities.
Sharing celebrity images can help clinics to increase visibility and engagement on social media, as they present a recognisable face to followers. When done ethically and correctly, this can help followers understand how a celebrity has enhanced their features using aesthetic treatments.
However, I am noticing several issues when it comes to using celebrities in marketing, which I detail in this article and explain what I believe can be done to ensure we are doing the best by our…
