With facial aesthetic treatments becoming more popular amongst males,1 practitioners need to facilitate a gender-adjusted approach for rejuvenation treatments and familiarise themselves with how they may need to amend their techniques.
The Men’s Maximum Difference study in 2015 by Allergan explored 600 men’s attitudes towards age-related facial changes. It found that the periorbital area was the greatest area of concern for respondents, with lateral canthal lines and tear troughs being the top features that 80% of respondents were most likely to get treated first.2
A different survey carried out by the American Society of Plastic Surgeons between 2008-2011 found that the number of men in the US seeking botulinum toxin injections rose by 268%.1 A trend that has likely continued as aesthetic treatments in general have become more popular. Despite the fact that more men are jumping on the…
