There can be little doubt that social media is a powerful tool for engaging patients and growing a medical aesthetic practice. But while you may have ‘followers’ on standard Instagram and Facebook pages, do you really have a community?
It’s this subtle but important difference that means the ‘closed’ nature of Facebook groups can bring a different dimension to your online engagement and bring your patients and potential patients together into a community, leading to deeper and often more meaningful interactions. In this article, I’ll explore the differences between pages and groups, and look at the ways groups can be used to grow your practice.
Facebook and Instagram pages are your public-facing presence and are your platforms for broadcasting to your patients and to the public. They are essential if you want to run advertising campaigns and are also indexed by search engines, allowing…
