Whether you're a new clinic owner, have been around the block, or you're well established, with hectic schedules in a constantly evolving industry, situations can take you by surprise and important things to remember can go on the back burner.
Aesthetics spoke to communications and business strategy consultant Julia Kendrick, finance and VAT advisor Veronica Donnelly and business strategists Sue Thomson and Jean Johnston to get an overview of common mistakes at every stage of your career, from not neglecting your social media, to ensuring you've got a solid succession plan in place.
When you’re starting out, it’s essential that you
set the initial foundation for your business. This
includes your logo, your values and beliefs, your
marketing images, your staff, suppliers and even
your décor. I see so many people rush in and put all their effort
into the launch of their clinics without…
