Alma introduces new device initiative

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Aesthetic device company Alma has launched The Alma Upgrade as its latest campaign.

According to the company, the initiative enables aesthetic clinics to trade in old, second-hand, unregulated or counterfeit devices in exchange for Alma’s systems, aiming to support higher specialty standards and enhanced patient safety.

The campaign launches amid growing concerns over fake and unregulated aesthetic devices, which threaten patient safety and clinic reputations. Alma shares that the campaign also offers  device training, ongoing servicing and clinics involved in the initiative will get access to Alma events.  

Kamran Shibli, Alma UK&I general manager, commented, “This isn’t just a trade-in – it’s an opportunity to supercharge your clinic. We’re giving clinics the tools, technology and training they need to stand out in a competitive market and deliver results they can proudly stand behind.”

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