Business

SEO Blind Spots in Medical Aesthetics

SEO specialist Jane Nriapia discusses how AI-written content could be undermining practitioners’ online success To meet growing content demands, many clinics and marketing agencies have turned to AI tools such as ChatGPT to generate website copy and blog articles. While …

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Exploring the Factors Behind Sustainable Clinic Growth

Business process and innovations manager Danny Chavda shares how sustainable clinic growth comes from structure, visibility and clarity What would happen if your clinic bookings doubled overnight? Many aesthetic clinics experience rapid growth, but the real issue is whether that …

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Aesthetics attends IMCAS 2026

The International Master Course on Aging Science (IMCAS) Congress returned to the Palais des Congrès in Paris from January 29-31, showcasing the latest advancements within the specialty Drawing 21,700 attendees

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Considering Psychodermatology Within Clinical Practice

Dr Saba Raja examines the role of psychodermatology in how psychological factors affect skin physiology and treatment outcomes Psychodermatology is the study of the complex, bidirectional relationship between psychological processes and skin health.1-4 It examines how psychological states such as …

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