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the last word

The Last Word: Preserving Privacy in the Age of Aesthetic Openness

Nurse prescriber Julie Scott questions the ethics of speculation on aesthetic treatments amidst the rise of celebrity culture When whispers turn into open conversations and secrecy gives way to sharing, the landscape of aesthetic treatments is undeniably altered. Once a …

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The Last Word: Has Social Media Hype Negated the Need for Clinical Evidence?

Dr Elle Reid and Dr Chloe Aucott debate how social media plays into treatments not backed by clinical trials In the evolving landscape of aesthetics, the impact of social media on product perception and patient choices is becoming increasingly significant. …

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The Last Word: Branching Out Into Dubai Practice

Dubai clinic owner Mona Mirza explores the realities of practising in the region, cautioning that it may not suit everyone In the past few years, I have seen more and more international practitioners, including a large proportion of Brits, investing …

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The Last Word: What’s Going On With Threads?

Digital marketer Rick O’Neill weighs up the use of new social media platform threads for the aesthetic industry In the dynamic world of social media, makers of Facebook/Instagram Meta’s latest offering, Threads, initially emerged as a novel platform. It was …

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The Last Word

Consultant plastic surgeon Mr Nigel Mercer argues for the ban of cosmetic surgery adverts The concernWe are all familiar with the pressure many people feel to look ‘perfect’. With the growth in social media and the rise of ‘influencers’ portraying …

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The Last Word: Pathway into Aesthetics

Miss Mayoni Gooneratne highlights the growing trend for newly-qualified medical practitioners entering aesthetics, examining whether more industry support and mentoring is needed to ensure proper patient care. We know aesthetics is a highly dynamic and fast-paced specialty, driven by innovation, …

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The Last Word

Dr Selena Langdon discusses her concerns with the regulation and marketing of body contouring treatments in the UK and what she believes needs to change to ensure patient safety. The global market for body contouring treatments was estimated by market …

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The Last Word

Dr Nikola Milojevic compares modern medical aesthetics in Croatia and the UK Being the owner of two aesthetics clinics, one in Zagreb, Croatia and one in London, I can compare two very different countries and approaches to aesthetic medicine. I …

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The Last Word

Cosmetic surgery specialist lawyer Michael Saul argues why time-limited deals should be stopped in the aesthetic specialty The poor regulation of the non-invasive aesthetic specialty is an issue of great concern, and the question of using financial incentives to further …

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