Digital marketing consultant Adam Hampson divulges how to ensure the best user experience for patients viewing your mobile-optimised website, and why this is vital to your digital marketing strategy
Moving with the times means moving with the technology, and more and more online searching is being conducted on portable devices. Adults accessing the internet via their smartphone increased to 73% in 2017,1 more than double the rate of 2011. As of May 2018, the way Google determines which sites are more prominent on its search page (search engine optimisation) is also beginning to favour mobile websites over desktop,2 so a mobile device-optimised site will positively affect your Google search rankings. This is why it’s never been more important for you and your business to have a website optimised for mobile device use. Following the trends of online traffic should lead you straight to…
