Michelle Boxall looks at strategies to ensure you get the most value when marketing your clinic
For most businesses, the New Year brings renewed efforts and inspiration to make improvements and grow sales. Planning for the year ahead can be an exciting activity; but new ideas, unfortunately, often have to be tempered by the constraints of a small budget. Many clinics have modest marketing budgets, and even the larger chains and services within the aesthetics industry have to look for good return on investment (ROI) in the current economic climate. Marketing budgets are often the first cost to be cut in times of austerity. The short-term gain, however, can often deliver long term pain when it impacts on sales further down the road. When businesses finally come back round to the idea that ‘something’ has to be done in order to grow or maintain revenue, the question over what that ‘something’ should be can be challenging. Clinic owners may find themselves trapped in a cycle of…
