Advertorial: More, More, More: Embedding Sun Safety into Everyday Aesthetic Practice

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The British Skin Foundation (BSF) promotes a simple, consistent approach to sun protection

Skin cancer is the most common cancer in the UK, yet it is largely preventable. For aesthetic practitioners, this presents a clear opportunity to influence patient behaviour in a meaningful and lasting way. The British Skin Foundation (BSF) promotes a simple, consistent approach to sun protection – one that moves beyond seasonal messaging and becomes part of everyday skin health.
Understanding the impact of UV exposureUltraviolet (UV) radiation is the primary preventable cause of skin cancer. It damages the DNA within skin cells and contributes not only to the development of skin cancer but also to premature ageing. Importantly, this damage builds over time. Both short periods of intense exposure and long-term cumulative exposure increase risk. Sunburn is a clear sign of skin damage, and even a single episode can have lasting effects. The BSF highlights that protecting the skin from UV…

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