Digital marketing consultant Adam Hampson divulges how to ensure the best user experience for patients viewing your mobile-optimised website, and why this is vital to your digital marketing strategy Moving with the times means moving with the technology, and more …
Miss Mayoni Gooneratne highlights the growing trend for newly-qualified medical practitioners entering aesthetics, examining whether more industry support and mentoring is needed to ensure proper patient care. We know aesthetics is a highly dynamic and fast-paced specialty, driven by innovation, …
Aesthetic nurse prescriber Anna Baker talks to us about her passion for learning and details what she loves most about the specialty She holds an impressive five qualifications to her name, works as a lead trainer for distribution companies HA-Derma …
Mr Sotirios Foutsizoglou explains how fat tissue in ageing affects the appearance of the face Fat is a ubiquitous component of the subcutaneous tissues. We used to think of fat as the equivalent to a ‘savings account’ of nutrients when …
Dr Mayoni Gooneratne presents the treatments available to address vaginal laxity and discussestheir efficacy AbstractVaginal rejuvenation, an umbrella term which, for the purposes of the article, includes all treatments that aim to address both the aesthetic and functional problems caused …
Miss Sherina Balaratnam discusses how to plan and deliver successful in-clinic educational events Running an aesthetic clinic brings many challenges to medical practitioners. From practice management and staff training to maintaining high patient satisfaction, through to business development and marketing, …
Dr Zohaib Ullah provides an introduction to lower facial aesthetics and explores the use of injectable treatments in the area Facial aesthetic treatments with the use of botulinum toxin and hyaluronic acid (HA) soft tissue fillers have come a long …
Dr Sophie Shotter explains how the skin repairs itself and the importance of good hygiene for quality healing In my experience, the way the skin is cared for following an aesthetic procedure can have as much influence on the outcome …
Dr Jorge Zafra discusses the different ways the body is affected by sunlight Now that the days are becoming sunnier in the UK and holiday season has begun, the importance of understanding the impact of sunlight exposure and vitamin D …
Dr Qian Xu discusses the differences between setting up your business as a sole trader or alimited company. In my experience, I have found that most aesthetic practitioners have very limited business and accounting knowledge when they first start their …
