Navigate the business landscape of aesthetics with our In Practice Business Features. Explore a diverse range of articles covering marketing, PR, practice management, finance, business compliance, patient consulting, and more. Our curated content is designed to equip practitioners and industry professionals with valuable insights, strategies, and practical tips for running a successful aesthetic practice.
Miss Sherina Balaratnam discusses how to plan and deliver successful in-clinic educational events Running an aesthetic clinic brings many challenges to medical practitioners. From practice management and staff training to maintaining high patient satisfaction, through to business development and marketing, the end point is to continuously and successfully grow our
Dr Qian Xu discusses the differences between setting up your business as a sole trader or a limited company. In my experience, I have found that most aesthetic practitioners have very limited business and accounting knowledge when they first start their aesthetic journey. I certainly don’t remember any lectures these
Digital marketing consultant Adam Hampson discusses why video is vital to your clinic’s digital marketing content and how it can positively impact search engine optimisation, social media engagement, and buying behaviours Did you know that 300 hours of video are being uploaded onto YouTube every minute?1 Businesses that are not
Dr Selena Langdon discusses her concerns with the regulation and marketing of body contouring treatments in the UK and what she believes needs to change to ensure patient safety. The global market for body contouring treatments was estimated by market research company IMARC Group to be valued at US $5.3
Allie Anderson speaks to Dr Christopher Rowland Payne about why it’s crucial that aesthetic practitioners are experts in sun protection and skincare, and how working with others has helped to shape his career. Consultant dermatologist Dr Christopher Rowland Payne has been treating various sun-related skin complaints for his entire career,
Public health and wellbeing professional Nina Fryer advises how clinics can implement positive mental health for employees. Most adults spend a large proportion of their lives in the workplace,1 so it is important that employees have a good experience. Employers and managers should also be attuned to recognising when a
Aesthetic commercial professionals Sue Thomson and Jean Johnston share advice on avoiding the pitfalls of sales team recruitment and retention Effective sales teams are the lifeblood of successful clinics, manufacturers and distributors. As a clinic, it’s easy to forget that all customer-facing staff are, essentially, sales people and need to
Aesthetic nurse prescriber Jackie Partridge details the various medical roles she has undertaken and her love for aesthetics Aesthetic nurse prescriber Jackie Partridge began her nursing career caring for premature babies in the Neonatal Unit at Simpson Memorial Maternity Pavilion in Edinburgh. It was a difficult and emotionally-draining job, dealing
Clinic operations manager Beverly Moore discusses how to effectively collect patient feedback and use it to improve your service Happy patients are key to a well-run, successful clinic. Regardless of how skilled the practitioners who work in the clinic are, the reputation of your business depends on how your patients
Dr Nikola Milojevic compares modern medical aesthetics in Croatia and the UK Being the owner of two aesthetics clinics, one in Zagreb, Croatia and one in London, I can compare two very different countries and approaches to aesthetic medicine. I split my time between the two countries, which I think
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