Navigate the business landscape of aesthetics with our In Practice Business Features. Explore a diverse range of articles covering marketing, PR, practice management, finance, business compliance, patient consulting, and more. Our curated content is designed to equip practitioners and industry professionals with valuable insights, strategies, and practical tips for running a successful aesthetic practice.
Leadership coach Marcus Haycock shares how embracing the practice of leading strategically can boost your clinic success The medical aesthetics field is evolving at an extraordinary pace, and with this expansion comes a range of challenges for clinic owners and practice managers. Practices today must manage economic pressures, stricter regulations
Nurse prescriber Julie Scott explores the emotional landscape of regret in aesthetic patients In aesthetics, we spend a great deal of time preparing patients for the physical results of treatment, but what happens when the emotional response doesn't match expectations? Post-treatment regret is rarely spoken about, yet it’s more common
Healthcare insurance specialist Will Marshall outlines how consent is handled within the legal framework Consent is the foundation of ethical and legal clinical practice. For practitioners in the aesthetics field, understanding when and how to obtain valid consent is not just a legal requirement, it’s a fundamental expression of respect
Business consultant Vanessa Bird explores the hidden potential of untapped demographics and how to attract them to boost clinical growth To achieve long-term success in aesthetic clinic ownership, there is a constant need for investment in training, staff development, technology and marketing. Yet, during times of economic challenges, patient habits
Professor Steve Davies and Dr Anish Kotecha explore what aesthetic practitioners need to know about the aesthetic products they are injecting The rapid expansion of the aesthetics specialty in the UK has seen an influx of a variety of aesthetic products from non-UK/European Union (EU) sources.1 Yet, the provenance of
Digital marketing specialist Nefise Tasdelen examines the role of social media in enhancing patient engagement and retention The way patients engage with aesthetic clinics has fundamentally changed. Since the COVID-19 pandemic, the initial interaction between patients and healthcare providers has increasingly shifted from the consultation room to online platforms. Recent
Dr Tanja Phillips offers a comprehensive guide to help clinicians choose the right laser technology for their practice Investing in an aesthetic laser device can be transformative for clinics looking to expand their services and attract a broader patient base. Laser devices are increasingly popular in aesthetic clinics, with research
PR and communications consultant Julia Kendrick outlines the critical elements to prepare for successful interviews with the press For many, an interview with a journalist represents the pinnacle of public relations (PR) success. It’s the chance to build your profile as a knowledgeable expert or leader in the field, to
Mr Glyn Estebanez provides strategies to address the male patient barriers Traditionally, the aesthetics specialty has predominantly focused on catering to women. However, a paradigm shift has occurred, with an increasing number of men now seeking non-surgical cosmetic procedures such as dermal fillers and skin rejuvenation procedures.1-4 According to The
Nurse prescriber Julie Scott shares why it is crucial to assess the psychological needs of patients In the world of medical aesthetics, the distinction between the medical model and the purely aesthetic model is vital. At its core is a fundamental question: Are we addressing our patients’ psychological needs in
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