Business coach Alan Adams explains how UK clinics can price calmly, ethically and sustainably
With ongoing cost-of-living pressures, rising business rates and increased patient scrutiny, many clinic owners feel stuck between the fear of losing patients and the realities of running an increasingly expensive medical business.¹
Business costs are increasing across various fields, and with an overwhelming majority of aesthetic businesses being small and medium-sized enterprises (SMEs) or sole traders, they’re even more highly sensitive to cost increases such as rent, insurance, consumables and energy.² Pricing decisions are then often anchored to the wrong reference points – competitor fees, local averages or what they assume patients will tolerate.
Confident, strategic pricing does not start with numbers; it starts with vision. Clarity on where you want the business to be in three to five years allows you to work backwards, defining the pricing, positioning and operational changes required today to reach those goals.
This article will delve into how practitioners can understand the true costs of their businesses and begin building an ethical pricing model with confidence.
Before you can price with confidence, you need an honest picture of your costs. This includes going beyond products and rent, and including all of the associated costs of running your business and…
