When your new business or practice is just starting out, the
likelihood is that you won’t have thousands of pounds to spend
on press and marketing. You’ll need to think of creative ways of
communicating with your patients and client base organically, without
influencers, ad campaigns or magazine spreads. One of the most
important and under-utilised forms of patient retention is engaging
current patients and guiding them towards aesthetic procedures that
they may not have tried yet which could be beneficial for them. This
can apply to your current aesthetic patients who may only come in for
the odd facial, but could benefit from having other treatments such
as injectables. For practitioners who already have a private practice
focusing on a different healthcare area, such as dentistry, you may
be able to open the eyes of these patients to delve into the world of
cosmetic procedures.
All medical practitioners have the skills needed to be successful, but
we often overlook the soft skills needed to really push our businesses.
For example, good communication, listening and confident…
