The new podcast, The Contraindication, has been launched by aesthetics marketer, Elly Makinson.
Makinson shares that the platform explores the commercial and marketing realities behind running an aesthetic business, from patient behaviour and clinic growth to brand positioning, technology and specialty change. Alongside interviews with brands, founders and specialty figures, the podcast features a short weekly series called Marketing Mondays, offering practical five-minute marketing insights for clinic owners and aesthetic professionals.
Makinson commented, “I didn’t want to create another platform where guests can come on to sell something, there’s already enough noise in the field. I wanted to create conversations that focus on the practical realities of running an aesthetics business today, what’s commercially working, where clinics are struggling and how businesses can market themselves more intelligently.”