Skincare company Medik8 has partnered with charity PADI AWARE Foundation to support ocean protection projects and initiatives.
According to the company, the partnership falls under its Social Investment pillar as part of its wider sustainability strategy, and was inspired by the brand’s founder Elliot Isaacs who is a PADI Master scuba diver.
As part of the partnership, Medik8 is set to sponsor four of PADI AWARE Foundation’s Community Grant Recipients to help restore and protect the planet’s most productive ecosystem, and help tackle some of the biggest issues facing the ocean today.
The first project will be Kosamare Seagrass Restoration in Kefalonia, Greece for a hands-on initiative to engage the local community to monitor and restore seagrass meadows in the Mediterranean Sea. Currently in the second of three phases, the project is taking place in four different bays off the coast of Kefalonia. The goals of the project are to significantly increase the seagrass meadows, increase biodiversity through associated species that are reliant on seagrass beds and to advance protection measures for the wider Ionian sea, explains Medik8.
Alexandra Florea, head of sustainability at Medik8, said, “Working with grassroots organisations who understand exactly what is needed on the ground will mean we can generate the greatest positive impact on our shared planet. We chose PADI AWARE Foundation as our first charitable partner because they put science at the heart of everything they do to bring about positive results.”
The next three global initiatives will be announced soon.
