Photographer Hannah McClune’s monthly tips on how to strengthen your business through branding
Things you need to know before booking photography…
- Know your brand
By this I don’t only mean your logo and colours (have a read of my January column for a more in-depth dive into your branding). But more importantly your core brand values – what is it your brand stands for? What is your brand’s voice; how do you want customers to perceive you from your photographs?
- Your strategy
What are your services or products? What specific image requirements do you have for social platforms, your website and other marketing? What action do you want people to take when they see your images?
- Identify your dream customers
Who is your ideal customer/patient? Think of the type of people you want to be booking and buying from you. We can work out together how to appeal to them in your images.
- Research photographers
Who is it you are drawn to – is it dark, dramatic images or light, relaxed shots? Is it a lifestyle or studio approach?
Next month’s column: how to prepare for your brand photoshoot
This column is written and supported by Hannah McClune, owner of brand photography company Visible by Hannah www.visiblebyhannah.com
