Education

Involving Medical Aestheticians Within Multi-Disciplinary Practice

Specialist aesthetic business consultant Amanda Elbourn explores how clinics can utilise medical aestheticians to support aesthetic services As consumer demand for device-led and skin-focused interventions continues to grow, aesthetic clinics are reassessing workforce models, governance and service delivery. As such, …

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Converting Leads for Clinic Growth

Sales director Adam Smith shares how aesthetic clinics can improve lead management and convert enquiries Aesthetic clinics do not have a lead problem; they have a lead handling problem. Research from the Massachusetts Institute of Technology (MIT) and sales engagement …

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Advertorial: You Cannot Rebuild the Skin Without the Materials to Build It

Introducing Celora™ Vita: a biorestorative injectable that addresses skin ageing at its source Much of what we understand as skin ageing is not simply the passage of time. It is the progressive depletion of the raw materials the dermis needs …

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CPD: Botulinum Toxin Complication Management

Dr Carol Mastropierro discusses botulinum toxin complications and strategies for managing common side effects Botulinum toxin (BoNT-A) injections are the most widely performed non-surgical aesthetic procedure in the UK, with an estimated 900,000 treatments carried out annually.¹ Their popularity is …

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Last Word: Is Social Media Damaging the Aesthetics Field?

Aesthetic nurse practitioner Eleanor Hartley debates whether social media is a positive or negative force for the aesthetics specialty Medical aesthetics has long represented the interface of art and science. Today the digital landscape increasingly blurs entertainment and aesthetic theatre. …

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In Profile: Dr Ahmed El Houssieny

“It’s not about treating ageing lines it’s about addressing the emotion behind them” Dr Ahmed El Houssieny shares his holistic approach and work as a recognised complications expert Growing up in Dubai, aesthetic practitioner Dr Ahmed El Houssieny was influenced …

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