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Social Media

Harnessing Instagram for Clinic Success

Consulting and marketing specialist Rachel Riley provides guidance for standing out on Instagram In today’s competitive aesthetics market, a strong social media presence is essential for both new and established businesses. Among popular platforms such as TikTok, Facebook and Twitter, …

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Aesthetics Social Column 2026

Every month, our social column rounds up what’s been catching our eye across Instagram, showcasing the conversations, launches and moments shaping the aesthetics specialty online. From clinic milestones to professional

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Utilising Social Media to Enhance Patient Acquisition and Retention

Digital marketing specialist Nefise Tasdelen examines the role of social media in enhancing patient engagement and retention The way patients engage with aesthetic clinics has fundamentally changed. Since the COVID-19 pandemic, the initial interaction between patients and healthcare providers has …

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Standing Out as a Personal Brand Within Your Clinic

Dr Natalie Haworth shares her insights on building a personal brand within your clinic You’ve completed the courses, honed your injection techniques, invested in your scrubs and taken your professional headshots. So, what’s the next step? In the world of …

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The Last Word: Has Social Media Hype Negated the Need for Clinical Evidence?

Dr Elle Reid and Dr Chloe Aucott debate how social media plays into treatments not backed by clinical trials In the evolving landscape of aesthetics, the impact of social media on product perception and patient choices is becoming increasingly significant. …

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