Social Media

Utilising Social Media to Enhance Patient Acquisition and Retention

Digital marketing specialist Nefise Tasdelen examines the role of social media in enhancing patient engagement and retention The way patients engage with aesthetic clinics has fundamentally changed. Since the COVID-19 pandemic, the initial interaction between patients and healthcare providers has …

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Standing Out as a Personal Brand Within Your Clinic

Dr Natalie Haworth shares her insights on building a personal brand within your clinic You’ve completed the courses, honed your injection techniques, invested in your scrubs and taken your professional headshots. So, what’s the next step? In the world of …

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The Last Word: Has Social Media Hype Negated the Need for Clinical Evidence?

Dr Elle Reid and Dr Chloe Aucott debate how social media plays into treatments not backed by clinical trials In the evolving landscape of aesthetics, the impact of social media on product perception and patient choices is becoming increasingly significant. …

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