Business
aesthetics journal

Reshaping Marketing into Meaningful Connections

Advertising specialist Nick Jekyll explores how to effectively market your brand or clinic In medical aesthetics, brands understandably prioritise safety, efficacy and scientific credibility in their marketing. However, this focus often leads to a clinical conformity, characterised by sterile visuals, …

Read More »
Business
aesthetics journal

Practical Strategies for Retaining Staff in Aesthetics Clinics

Head of engagement and relations Katie Hughes-Dawkins discusses practical strategies for improving staff retention and driving clinic growth In recent months, many specialty colleagues have reached out to me with the same concerns; “We can’t find therapists,” “Do you know …

Read More »
Clinical
aesthetics journal

Abstracts: A summary of the latest clinical studies

Title: Non-Surgical Interventions for Reducing Cleft Lip Scars: A Systematic Review and Meta-Analysis Authors: Neda Eslami, et al. Published: The Cleft P Craniofacial Journal, November 2025 Key words: Cleft lip, Laser, Scar This meta-analysis aimed to evaluate the effectiveness of …

Read More »
Clinical
aesthetics journal

The Expanding Role of Dermoscopy in Medical Aesthetics

Dr Tatyana Lapa-Enright explores the expanding role of dermoscopy in dermatology and aesthetics Dermoscopy is a non-invasive, painless examination technique that enhances the visualisation of subsurface skin structures, improving diagnostic accuracy for a wide range of dermatological conditions.1-4 Originally developed …

Read More »
Clinical
aesthetics journal

Radiofrequency and Dry Eye Relief for Menopause

Dr Priya Udani discusses periocular rejuvenation and dry eye relief for menopausal women Bipolar radiofrequency (RF) has become an increasingly popular non-invasive solution in medical aesthetics, providing a unique blend of functional and cosmetic benefits. When applied to the delicate …

Read More »
Clinical
aesthetics journal

Case Study: Non-Surgical Refinement of the Cleft Lip

Dr Bonny Armstrong shares a case study using hyaluronic acid filler for cleft lip repair Cleft lip and palate are common congenital craniofacial anomalies, occurring in around one in 700 births.1,2 They may involve the lip, palate or both, with …

Read More »
Clinical
aesthetics journal

Treating Scar Tissue With Polynucleotides

Dr Amy Law presents a case study using polynucleotides for self-harm scar healing and considerations for treatment Self-harm scars present complex challenges that extend beyond the physical, often carrying deep psychological significance for patients. While treatments such as laser therapy …

Read More »
CPD
aesthetics journal

CPD: Evaluating Hyaluronidase Use in Aesthetics

Dr Ben Taylor-Davies discusses the use of hyaluronidase in medical aesthetics and the main considerations for practitioners Hyaluronidase is a prescription-only medicine widely used in aesthetic medical practice for a variety of indications.1 Hyaluronidase is utilised by clinicians in the …

Read More »
Feature
aesthetics journal

Special Feature: Emerging Trends in Aesthetics

The Aesthetics Clinical Advisory Board members reflect on this year’s key trends and look ahead to what the community can expect in 2026 The UK medical aesthetics sector has experienced notable growth and transformation over the past year, driven by …

Read More »
Feature
aesthetics journal

Event Preview: Advancing Your Practice

Discover new innovations, dynamic networking opportunities and unmissable education In the ever-evolving field of medical aesthetics, staying informed, connected and confident in your practice is essential. Practitioners are constantly balancing clinical excellence with business growth, regulatory updates and patient expectations …

Read More »